Would this company below be of any interest to you?
Sysbas is unique in Serial Communication(Analog)in Korea, perhaps the only one left behind the digial world. President/owner is one of my best friends and can be introduced.
Silicon Mitus actually caused some trouble to TI and others because the company came up with some reasonable product for LG notebooks at near half price of TI's to kick out TI. I know all this behind story because I worked for another company mentioned above which was competing with Silicon Mitus. However, folks, look at Taiwanese companies like Mediatek and Realtek. Whether you know it or not, 2009 Top 25 Fabless IC rankings include 6 Taiwanese companies including 4th ranked Mediatek. It reminds me of some bad memory... My former employer Conexant Systems was severely damaged by Taiwanese competition which used the same pricing strategy like Korean companies. You gotta wake up. It is not like before anymore. - An Insider's Perspective
If you do business in Korea , the most important thing is relation, relation or whatever you call it like kick-back.
The usual start-up is from the spin-off of the large corp. , so they have the inside connections in the past. I would bet this one is no difference from the prior. It is so difficult to break in the LCD driver market, a very mature market with next-to-zero gross margin and they are in the business fo this sort. That tells me it is inside connection. The company started in 2007 and it has $20M sale in 2009, it doesn't take a rocket scientist to tell you something is nonlogical-- a euphemism for corruption.
Interesting article. Time will tell if these Korean start ups are successful. It depends largely on the pedigree of their analog designers and the ability to make a quality product. If they are manufacturing in Korea for Korean companies, then duties and shipping would be negligible compared to the multi-nationals.
You can bet Samsung will "make-it-happen", but the market will decide if their analog products are competitive.
Korea will just have learn the lesson Japan learned.
Protectionist IDM giants fall all the harder when times get tough.
I wonder how inferior products can cause headaches for Maxim, ST, TI and others. Ahh! It's ASP! I heard it's 30% cheaper than the others.
I wondered why Samsung products break often and Sansung makes huge profits every quarter. Using cheap inferior components and ripping consumers.. Inferior components make inferior products.