Thank you for sharing your story. As for the question about small companies, I just don't know. With superlatives used so recklessly, it is difficult not to follow the crowd. It seems we lose a few terms that once were reserved for special circumstances with each generation. My children have been told at many school assemblies that they are all heroes.
Don, your brief intro to this column, struck a cord with me since it reminds me of a pair of individuals (that at the time I followed blindly): A CEO and boss, which pushed wishful thinking to an extreme while attempting to sell their vision of fiber optics for instrumentation. I still recall very clearly been a young engineer and these gentlemen, attempting to sell “vaporware“ as a remedy to detect breast cancer, in addition to basic industrial sensors. I realize that over selling any product is a common practice, but to tie into human tragedy and alleging cure for poorly understood diseases or illnesses is like selling snake oil in my eyes.
My question is: What is the alternative for small companies?
Welcome to eeTimes.com. You are off to a great start with this first post and I too like that martyr quote. It reminded me of something a mentor of mine once said after building a prototype of a new revolutionary product, "The worst thing that could happen to me now is to have a lot of people want to buy this product". The market wasn't ready yet, but more importantly, neither was his manufacturing capability.
A Book For All Reasons Bernard Cole1 Comment Robert Oshana's recent book "Software Engineering for Embedded Systems (Newnes/Elsevier)," written and edited with Mark Kraeling, is a 'book for all reasons.' At almost 1,200 pages, it ...