Sign up and get your next TV free? That could work... never mind that it doesn't get all websites, that might be an advantage to keep the kids and hubbie from total addiction. It's a model that worked for mobile phones.
@Bert -- Nice to see you bringing the 'walled garden' discussion over here. I share your frustration with the silliness of restricting viewers to just a handful of websites, but I also understand that this idea of enhancing TV viewing with web content is new, and I believe that in truth, nobody really knows what they're doing yet and what features or services will resonate with consumers, beyond obvious pure video services like streaming movies from Netflix or Blockbuster, or serving up YouTube videos.
Personally, I don't expect Yahoo will find a lot of consumers willing to pay a fee just to enhance their TV-viewing experience with web updates of news, sports or Facebook postings. These are all things you can do for free on your computer, and things you are already accustomed to doing on your computer. Sure, there are opportunities to integrate web and traditional TV content in various ways, but as yet another subscription service? Good luck with that.
This is approaching "scam" status. They are trying to wall these appliances in, so they can only use a handful of web sites. How about, quit the silliness and let the user decide what web sites he wants to use? The goal of these guys is not to enhance anything. It is to create walled gardens within the Internet, and only allow access to these few walled gardens from the new TVs. Of course, the service will only be for a fee, soon enough. So they are recreating the cable TV experience with Internet Protocols. Big whoopie.
The multiple routes that connect the Internet to our televisions are becoming confusing, even to technically savvy people. It is now possible to watch video "on demand" through online Netflix, wii game consoles, TiVo wireless, as well as through cable TV providers on our television. The proliferation of redundant Internet access "channels" requires an unreasonable juggling of remotes and level of sobriety. There must be a better way - I'd favor interface consolidation rather than another device to juggle.