The profits are in proprietary, but the future is open source. With ARM's major silicon partner collaborating to facilitate embedded software integration, Intel has good reason to be afraid. David and his extended family are a good match for Goliath.
This would give a great boost to companies which develop applications and system software by reducing their engineering effort when a new platform or OS release is introduced. It remains to be seen how many of the embedded software houses actively deploy it in their flow. I feel start up's could benefit immensely by this service.
It is really impressive to know that a non-for-profit group is formed in the hi-tech field.
This sounds as a great idea to further speed the development of new embedded Linux devices. So, ARM chips mainly right? Well, seems that is an industry popular chip. Now I see why Intel is trembling. As the news article I read about some weeks ago... http://www.eetimes.com/electronics-news/4081517/Analysis-Intel-ARM-seen-on-collision-course