Embedded Systems Conference
Breaking News
Comments
Newest First | Oldest First | Threaded View
Baolt
User Rank
Author
re: Semiconductor success is no longer about the chips, itís about end customers
Baolt   11/27/2010 1:50:34 AM
NO RATINGS
Guys, i agree with oldness of story but we shouldnt forget, author has right, now its not the case that R&D fellows at end companies sit in the lab and dig for best compatible product with help of booklets, technical spec. texts etc. If we just check out carrier pages of semi companies, there are many newly named positions else than regular ones(FAE,FSE), now we have PSM, PME etc. As a semi company you should know by heart where your product will be used, how u can make it different than others where design-ins are on. Even if the customer is unwilling to include your engineer for support, you should be able to understand needs perfectly. For Sup.Cha. i totally agree with author, how many semi.companies are running their own sup.chain? We still have distis in between. Still in case of shortage times customers are getting in trouble cause of distis greediness and semi.cos unwillingness for punctual outcome, just check out what happenned at 2010. There are 2 types of end-customers at todays electronic market! 1s, who are involved in design of their high-end chips as like apple, sony, samsung, high capacity of R&D and budget to run many projects simultaneously. This type of customers are directing semi co.s for their needs. There isnt such need for highlevel of product&design support. Others who has R&D but in need of gudiance and support while design ins are in place. This is fact, future's brilliant semi.cos wont deal with production facilities, neither there wont be so many foundries to lead shrinkage of chips. JVs, Team-Ups will be more and more common. Perhaps we wont see lots of SoCs or product precific chips. Usage of same chip with different application is beyond dispute, just check inside of apple's new product family. I have a guess about future business model of semicon. industry. The winner of ARM vs. Intel battle will shape the next. What do u think?

krisi
User Rank
Author
re: Semiconductor success is no longer about the chips, itís about end customers
krisi   11/23/2010 3:54:03 PM
NO RATINGS
Hmmm, this is very old story, I agree with @VincePG...I worked in the IC design space for several years and it was always about end customers not chips...on some occasions we would even contact customers of our customers to make sure we understand final product use...and complex reference design, drivers etc was part of the sale process over 10 years ago...Kris

VincePG
User Rank
Author
re: Semiconductor success is no longer about the chips, itís about end customers
VincePG   11/23/2010 5:06:52 AM
NO RATINGS
This was news about 15 years ago. Complex chips have been sold with ever more complex reference design and system level software requirements for quite some time. It has now become so complex that if you do not have a system level partner to work the system integration angle you will never get designed in.



Flash Poll
Radio
LATEST ARCHIVED BROADCAST
EE Times Senior Technical Editor Martin Rowe will interview EMC engineer Kenneth Wyatt.
Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
Special Video Section
After a four-year absence, Infineon returns to Mobile World ...
A laptopís 65-watt adapter can be made 6 times smaller and ...
An industry network should have device and data security at ...
The LTC2975 is a four-channel PMBus Power System Manager ...
In this video, a new high speed CMOS output comparator ...
The LT8640 is a 42V, 5A synchronous step-down regulator ...
The LTC2000 high-speed DAC has low noise and excellent ...
How do you protect the load and ensure output continues to ...
General-purpose DACs have applications in instrumentation, ...
Linear Technology demonstrates its latest measurement ...
10:29
Demos from Maxim Integrated at Electronica 2014 show ...
Bosch CEO Stefan Finkbeiner shows off latest combo and ...
STMicroelectronics demoed this simple gesture control ...
Keysight shows you what signals lurk in real-time at 510MHz ...
TE Connectivity's clear-plastic, full-size model car shows ...
Why culture makes Linear Tech a winner.
Recently formed Architects of Modern Power consortium ...
Specially modified Corvette C7 Stingray responds to ex Indy ...
Avagoís ACPL-K30T is the first solid-state driver qualified ...
NXP launches its line of multi-gate, multifunction, ...