I may say automotive electronics are tones more demanding than household stuff. You can afford a deadly failure in the car if the electronics stop working. The power supply for example is crucially important. With long cables, messy noisy environment (especially in EV) and mechanically induced noise, the power supply condition is awful so good and robust power supply design is essential. It seems Infineon is so determined to bet their investment on automotive market. Smart bet!
Electric powered vehicle seems like the future transportation. High efficiency of power conversion is going to be important. What's the differences of the characteristic of powering a vehicle vs powering a household appliance? Is there any common area that will drive the R&D of power chip for vehicle to other areas?