Rambus doesn't really need to worry about keeping themselves on everybody's good guy list. They've been off of that for a long time. With a market cap of 2.3B with 350 employees, they probably couldn't care less. Sounds like most of their interactions with companies are hostile in nature....
Selling memory? They have no tangible products. They are a lawyer house..."patent trolls"...scooping up IP here and there and then working to license it or turn it into lawsuits. Their preference seems to be IP that turned into industry standards.
Are these blokes still selling memory or do they have a full horde of lawyers who are asked to meet their yearly targets?
Rambus has excellent technology but the problem is they want to be the one house for anything memory, which is a tall order. Except for some high value products which are thinly spread they will not be known anywhere else.