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jimcondon
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re: Feeling the heat, MediaTek seeks a comeback
jimcondon   12/21/2010 1:50:02 AM
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It sounds like MediaTech in handsets works the same way they worked in the DVD market. Provide a low cost reference design with little customization but rapid time to market. It's a good way to get market share but with little to no margin and no way to hit Tier 1 customers. I don't see how they get out of that hole without developing innovative new technology.

will99878898
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re: Feeling the heat, MediaTek seeks a comeback
will99878898   12/21/2010 12:42:02 AM
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MTK will never get to the next level. reason is simple: it don't get the resources. it's located in a tiny island and most of their talents has been soaked by Fabs. The real qualcomm replacement will come from ... china in ? years.

chanj0
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re: Feeling the heat, MediaTek seeks a comeback
chanj0   12/20/2010 4:44:19 PM
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With the products lining up in wireless, digit TV and optical storage, the company will likely grow stably in 2011 and, highly likely in the next couple of years. A ground breaking innovation will take it to next level. The question comes to whether the executive management and investors are comfortably living with the growth or willingly fighting to become number 1.

GREATTerry
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re: Feeling the heat, MediaTek seeks a comeback
GREATTerry   12/20/2010 4:33:27 PM
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It is a very general development path of Taiwanese fabless house in the consumer market. They are not investing enough in innovative core technology but just focus on cutting cost by leveraging performance and higher integration. This is expected one day competition come with a even lower price tag with lower labor cost. If MTK really wants to gain higher margin and get into tier 1 market, it needs some ground breaking technology so that they can't be caught up easily by Chinese companies.



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As data rates begin to move beyond 25 Gbps channels, new problems arise. Getting to 50 Gbps channels might not be possible with the traditional NRZ (2-level) signaling. PAM4 lets data rates double with only a small increase in channel bandwidth by sending two bits per symbol. But, it brings new measurement and analysis problems. Signal integrity sage Ransom Stephens will explain how PAM4 differs from NRZ and what to expect in design, measurement, and signal analysis.

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