The three major players for this market in no particular order are:
ARM with Mali graphics IP.
Each have their particular strengths and weaknesses across technical and business characteristics. Through various corporate and advisory roles in the Android / consumer space I've seen them all.
Quite an interesting product portfolio. The GC400 is a good offering, efficiency is a great selling point.And with one line of the GPU cores targeting the mobile market, I think they are going to see much growth this coming year.
1.Who are the 40 customers?
2.what products are they using it in?
3.Any power/performance benchmarks or comparison with latest Mali/PowerVR/nVidia ULP GPUs?
Without answers to the above questions, it is hard to believe the claims made by the company.
"in 2010 we have been successful winning new customers based on the common selection criteria of highest performance in the silicon budget and power consumption envelope."
At least one of the licensees is no doubt Marvel. I was at CES yesterday and saw some products with the Marvell Armada chip set in their booth.
According to GLBenchmark's website, the Armada processor has Vivante's GC860 single-core GPU. Looking at tbe benchmark scores posted on the GLbenchmark site, Vivante's chip seems to have similar performance to the GeForce ULV in NVIDIA Tegra-2. NVIDIA is calling the Tegra-2 an 8-core GPU. If one Vivante core equals eight GeForce cores, then this could explain why Vivante has so many licensees.
It will be interesting to see who licensed the Vivante multicore GPU. Maybe Intel or AMD will put this in a desktop processor some day?