Gone are the days when we use static advertisement being used outdoors or even in exhibitions like pull up banners or exhibition wall displays. Nowadays, it is all about digital signage. But there is another development to this when I attended a recent digital media exhibition – it is not only about rich and dynamic media display, but now it is about engaging the customers literally. I have seen dynamic displays that encourage audience to interact either by sending a text message, or scanning a QR code with their smart phones. Then it allows the audience to interact with the digital signage. I have seen this in airports in Europe, particularly in Amsterdam, where people are encouraged to send a message of goodbye or welcome via the digital signage. It captures the audience more and recall rate is high. So, it is not just about the richness of media, but the engagement of the audience as well that will have a better impact and recall/retention to the minds of the target market. http://www.discountdisplays.co.uk
The concept of all-in-one portable signage is very interesting, since portable signs are not controlled by the same group of ??? Now I need to investigate suppliers of portable all-in-one signs.
Thanks for the tip!
In my community the people in charge of issuing permits are so very anti-business that it takes a lot of effort to even get a permit to have a digital, (LED) sign. The theory is that these signs are distracting drivers, so they must be placed far enough from the roadway that drivers can't see them. At that point, why waste money on a sign that drivers can't see? That particular road only has about 25 pedestrians a day, in good weather, so pedestrian viewers are not a major concern.
Digital highway billboards and business signage - wish their brightness could be adjusted to ambient light conditions. Nothing worse than driving down the road at night and then be hit with a white background on one of those things... too bright to read, not to say overly distracting/dangerous. Walgreens and CVS, cut the intensity of those red LEDs on your ad boards at night, please.
Hmmm... digital signage is way-not-new... Japan's cities have had all sorts of enormous displays slapped on the sides of buildings for the last 15 years. As to their data standards, they may have little or none: I'm not sure. But for kiosk applications, I'd be surprised if the Japanese aren't rather busy on this at home. One thing I'd like, though, is when I see something on an enormous sign, I'd like to be able to point something at the screen and get the data I need to look at the product at home or the office, not in the street. No reason that outdoor signs can't be sending out an infrared or wireless signal to someone who wants to receive it. If wireless, the advertiser can also be informed that there's a fish on the line. But there are plenty of times I want information on a product, and I don't care who knows that.