The headline reads "Nokia's Microsoft deal clouds Finn's future" but the firms future is clearer than ever... bobbing tentatively for a time, casting about for another to save it from ruin, then sinking like a rock.
When two behemoths get together it's hard to ignore the elephant in the room. Smartphones may be all the rage of Apple's followers now, but I would not put it past both Nokia and Microsoft to find a "magic bullet" to attract both the corporate and consumer world. Execution will be everything, as they say in Mgmt 101.
This deal helps to cover Nokia's incompetency to make a decent mobile OS and also helps them to get some instant market share in US market. But as Rick mentioned
"Nokia will struggle to differentiate its products as one of a growing set of Microsoft handset OEMs"
For MS they get instant market share to 35% of worlds phones. I guess MS might have agreed to sell WindowsPhone7 licenses for almost 0$ to Nokia and might also have agreed to share the revenues generated from the ecosystem, like share ad revenues from Bing searches,share app revenues from apps downloaded to Nokia phones, Share Music/Video content revenues etc... Still a good deal for MS I would say :)
"Still a good deal for MS".... Yes, this is a GREAT deal for Microsoft. However, they will get almost zero percent market share of the worlds phones, at least for some time to come... Nokia is big in low-cost markets where Symbian will [probably] be their primary play (unless of course they choose to quickly dump their "franchise platform").
Nokia, I think, had a plan... a good plan. It was to introduce a line of handsets where the software would work exceptionally well up and down the computing stack (handhelds, netbooks, laptops, etc., etc., etc.). And MeeGo is an exceptional solution (in my opinion) but Nokia's execution problems, it would seem, made it impossible for it to lead in this effort within the handheld market. Win7 in principle allows Nokia to keep the exact same strategy but instead of being aligned with Linux it is aligned with Microsofts Windows 7 OS. Do not expect to see Android operating far up the computing stack.
Adding to what Warren said, I don't think that Nokia's MeeGo platform work will go to waste but rather, be retargeted. First to OS with MSP7 and maybe then hardware with a move to Atom (note that the MeeGo initiative is being done with Intel despite that the MeeGo phone slated for late 2011 runs a SnapDragon). We may be seeing the birth of the NokWintel sector of mobile comms!
This definitely will put some brakes on the growing popularity of Android as the preferred OS for mobile. With the two giants joining hands , it is anybody's guess how both Nokia and MS will play the catch game with Apple and the Android players
The Nokia advantage that existed thus far is lost. Why would people prefer a Nokia handset vs. Samsung,Sony or any other chinese manufacturer? After all, nokia is not known as the cheapest device maker.
Nokia is still the leading seller by unit volume so the firm is seeking ways to preserve its market share. A large portion of global mobile users do not yet have smartphones so positive experience with Nokia added to the strong branding of MS may be enough to save that share. I also know of many Windows users who don't yet have a smart phone and view them with a bit of suspicion (i.e., anti-Apple bias), but would likely pick a MS-run platform in the future, if maybe under duress (we can see a day when the only mobile phones are smartphones).
The partnership could be ground breaking. The consuming world can definitely be benefited by a creditable 3rd player besides the iOS and Android.
Nokia made an excellent choice by going with Microsoft. It has many overlap & conflict of interest with Google. Map is a major one. In the Android camp, Nokia needs to fight for attention while the majority of those could have already been given to Samsung, Motorola, HTC alike. Nokia and Microsoft have both done many far-reaching research over the years across a broad spectrum of applications. Combing together, a lot of sparks can come through. This partnership can have many far reaching results over the years, assuming reasonable execution. I have always discounted Nokia's phone for the past 10 years. But, I will look forward to getting one within a year from now. Great, Apple and Google now have some real competition and the world may see some true innovation for years to come!
In Ireland, most of people in their middle age or more, are using smart phone, and young people prefer iPhone or google's Android phone, because of their cool looking. Nokia still have a lot of funs. But I have to say, though symbian OS seems stable, its response speed for the user seems a bit low compared to that of iPhone and Android. The Nokia handsets are quite good even though the OS seems to be weaker in the smart world. I think this is why Nokia and Microsoft are tied together. Another side, Microsoft doesn't have any hardware relevent business, if it wants to suvive, it has to look for some hardware based partners. Microsoft with ARM or Nokia, is one of Microsoft's plan for the future.
i agree, i only like nokia because it was the phone when i grew up with and accustom to use. There are already windows phone in the market but whos buying? I dont see anything good for nokia in this deal
Here is video of the NOKIA-MS press conference.
The initial concepts seems pretty interesting
After reading this article I got a feeling that Nokia is givng in too much for this deal. What is the position for Microsoft in the deal. Nokia phones are no doubt very reliable and user friendly but with MS OS and other fetaure not sure how it will compete against Apple.
I think Nokia have, probably, just signed their death warrant with this deal. If they wanted an OS they would share with others, they should have continued with Symbian or gone for Google's Android. Instead they did what IBM three decades ago and gave Microsoft a lifeline with little in return. The difference this time is that Microsoft is a late-mover and not a first-mover, so I fail to see what Nokia will get out of it, if at all.
It will be interesting to see how long it takes Nokia to get a WinPhone out, whether they put any real pressure on Android and what if anything Nokia does to differentiate itself from Samsung, HTC and etc.
Going to Android will just make Nokia no difference from Samsung, Sony Ericsson and LG. Android may be ruling market of mobile device for a while. Fail to acquire a close partner to grow a better UI and a better product would be an idea going against Nokia's wish. The success of a product isn't just a product itself but the market execution. I certainly wish the relationship between Nokia and Microsoft will breed a new product and even a new market.
I think calling this action the nail in the coffin for Nokia is given Nokia's current course too much credence and chance of success.
I think at this point, we need to stop calling them "smartphones". The iPhone changed all that. The iPhone is really an iPOD Touch that just happens to make phone calls. Most of the "coolness" of the iPhone was already there with the iPOD Touch.
I think the analogy to IBM and Microsoft in the early days of the PC is accurate in some ways, but it is not about what IBM gave away or lost, but to the "birth" of a platform. That same birth is happening again. Nokia came to the conclusion they did not have a viable platform to compete. They may have come to the conclusion that a proprietary platform would not fly in the future. Anyone remember Commodore computers?
Perhaps Android would have been a better choice, but perhaps Nokia doing their homework felt otherwise. While Android is very popular, the number of apps sold -- not available, but units sold, is small.
No ones crystal ball is perfect enough to pick a winner. Android does seem like the safest bet as eventually Apple like the Mac, will become a niche player.
It is advertised as a power-merge of two giants, but the deal targets a smartphone market - the market, in which these two are giant loosers! Some say it may be: 1+1 yielding more than 2 (synergy effect), but to me it seems like 1+1 yielding less than 1 (looser plus looser yields just a bigger looser!).
The very first moment I'd heard Elop taking the CEO post at Nokia I got a feeling it must be a kind of MS's Trojan horse, and with this co-op anouncement it has just opened up! There are arguments for not choosing android, but choosing WinPhone can help Nokia gain the market only among those who never heard of Windows before the XP version and then fell in coma for the period of Vista being in the market. I bet it's not too big share! Abandoning Symbian is way too fast (or should have been done MANY years ago) now after it got working with touch screens, widgets, etc., and the "ovi" app store gained momentum. There should have been more resources (and Nokia had enough cash for that!) put to MeeGo instead, which works fine on N900 phones. Many liked Nokia for its reliable hardware, and open sourced OS. But they sold hardware design to ST Ericsson (to free themselves to choose whatever hardware is 1st/best on the market), and now opt for WinPhone7 OS - what's left? A logo. How's that differing from HTC, Samsung and the like? It migt be not the coffin nail to Nokia as a company (hard to predict, but rather likely), but it definitely is a coffin nail for the sentiment to Nokia brand.
Bottom line - great deal for MS, and likely a death sentence for Nokia. Sad but true!
This is a big win for micosfot considering the huge unexplored smart phone market of the future. Is windows can really build a good OS which can give user experince of apple ios and android, then we might saee a real battle in the future.
I have been a Nokia user for some time and got anger and anger with the ever growing bugs on their smartphones (my current N97 is a nightmare). I don't want the newest app or fancy updated OS. Just a bug free phone with the functions I did pay for. And now, instead of continued development must I buy a new phone with another OS from the scratch? Sure... Thanks, but no thanks. I will look for a different brand.
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