@selinz - Perhaps The Apple effect is referring to the explosion of the touch-screen smart phone and tablet market started by Apple's iPhone and iPad? So technology related from a computing portability aspect and product related from a market perspective. Not sure, but one other possibility.
What are the engineering and design challenges in creating successful IoT devices? These devices are usually small, resource-constrained electronics designed to sense, collect, send, and/or interpret data. Some of the devices need to be smart enough to act upon data in real time, 24/7. Specifically the guests will discuss sensors, security, and lessons from IoT deployments.