"In the past, I have seen some self oscillating dc/dc converters. Will they be simpler as compare to this?"
yes hm, just look Bob Boschert's first switching mode power-supply some thirty years ego, that was the basis of his company "Boschert Computer products, he used 2 [two] transistors for a 25W off line power-supply....
I could not find the details about the controller TPS55010 indicated in the picture. Is it a new device, not launched yet?
Also I would be interested to learn about asymmetrical half-bridge flyback (I know flyback, synchronous buck but not "flybuck"). Unfortunately, I don't have access to IEEE and can't refer the paper mentioned in the "Reference".
As we unveil EE Times’ 2015 Silicon 60 list, journalist & Silicon 60 researcher Peter Clarke hosts a conversation on startups in the electronics industry. Panelists Dan Armbrust (investment firm Silicon Catalyst), Andrew Kau (venture capital firm Walden International), and Stan Boland (successful serial entrepreneur, former CEO of Neul, Icera) join in the live debate.