Thanks for the great post that emphasizes the many, many contributions National has made to the Silicon Valley. But National's fate does not mean analog is not gone from Silicon Valley! According to the latest Databeans rankings, a Silicon Valley native is the fifth biggest analog company in the world (http://www.eetimes.com/electronics-news/4214478/TI-lengthens-lead-in-analog-IC-rankings). And they aren't stopping there. Maxim grew 45% year on year according to Databeans, while the top four companies (TI, STM, Infineon, and ADI) only averaged 32% growth. Long live Silicon Valley!
Gil, no offense to our friends at National, but that's a hilarious nickname!
It has to be a challenge, though, in the analog business to do something different. Consider:
+Brian Halla tried to compete with Intel for a while with his thin-client application strategy. Boom!
+ Analog Devices edged more into the digital / DSP realm. Boom!
+ TI (microprocessors, DSPs) Boom! (Though not quite so loud).
It's an industry segment with loooonnggg product lifetimes being bought by people with loonnggg memories. For an analog company to try to break out of that mold and sell something new (no matter how innovative it must be), is difficult. It's like Detroit trying to do fuel-efficient cars.
Nice story about National Semiconcious.
It never could figure out what it wanted to be if and when it ever grew up. That problem's now solved.
I guess this is what happens to a company that glows orange from Central Expressway...,
One BIG buying another BIG. Two BIGS join together making another BIGBIG.AS TI mentioned the products of NS will remian there and will continue. Probably soon in near future new familiy of mixed signal devices will be in the market. LMTI----or TILM----series
National's early databooks, such as their CMOS 4000 logic databook had a wealth of information in them on topics like ESD sensitivity and latchup. The level of expertise displayed really gave you confidence in their product. I also enjoyed reading Bob Pease's columns.
The Texan Borg:
You will be assimilated.
Resistance is futile.
(Unless it's part of a circuit.
Then WE will buy you out. hehe.)
WE will add your distinctiveness
to our own as we force you into
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