Nokia Vs Apple = "Design" Vs "Design Thinking". Simple.
Apple,according to Tim Cook, is planning to introduce cheaper versions of iPhone to attack the developing market. Feel scary to be in Stephen Elop's shoes right now :|
"Nokia is also investing heavily with Microsoft and Apple will be a key target for them next year,"
Does he mean Apple wasn't a key target for Nokia till now? ¬_¬
No other company understands what makes the customers tick as well as Apple. More importantly, their system-level design expertise is unparalleled. Their only undoing (if at all) will be because everything Apple is proprietary.
This shows just how volatile (yet lucrative) the handset market is. Apple has nearly no expertise in mobile communication stil becomes no.1 on the basis of a fantastic combo consumer/comercial approach!
This is very exciting news! Whole process design and high usability finally pays off in financial records. I would love to know the 3rd and 4th contenders (Android). In addition, what is Nokia doing to innovate? What are the details of "investing heavily with Microsoft and Apple" is what I'm wondering. Partnerships?