Of course, the purpose of a corporation is primarily to earn money, and I would submit that it is highly likely that Apple's performance in the smartphone earnings category places them even higher than they are in the smartphone revenue category.
When the smartphone appeared a decade back, Nokia handled it as if it was just another sub-segment under mobile phones. They threw in a more revved up version of their OS, an extra applications processor or two, and termed it a smartphone.
But Apple came in looking at smartphones as a new product, and started design on a clean sheet of paper. They started from the customer and user-experience and worked backwards to the phone requirements; as opposed to starting from existing hardware & software and trying to evolve it to meet customer requirements.
This comes back to the principle that each company needs to have a group that looks at killing their own product and cash cow. From chipsets to OSes to user-interfaces, this group needs to have a startup mentality and without any preconceived notions of what the design needs to look like. But due to internal divisions and company politics, this is harder to do than imagined.
Wait a minute. In terms of total revenue I agree. But in terms of total units shipped, Nokia is way ahead. But this probably covers all of Nokia's phone line (smart, dumb, cheap, throwaway). What the bare numbers tell me is Apple's iPhones cost a lot more than Nokia's. Where do you think the growth is going to take place? Developing countries. Don't throw Nokia under the bus just yet. Look at what is nipping on Apple's heels too. Androids (but that is through lot's of companies). So take these numbers for what they are worth. Impressive? Yes, but not the whole story.
Apple has been doing so good in the mobile segment and has so much cash that i am wondering what will do with it. All their products are highly profitable and in some sense revolutionary. Shouldn't they add more consumer products to their kitty.
these are pretty relevant and curious questions. Apple has sure taken 4 years to capture this position. They are still not the largest seller of phones. Apple is not only doing wonder in smartphones but in tablet segment also.
Nokia and Microsoft are planning to release first Windows 7 based Nokia phone in 2011. Please see link below. http://blogs.technet.com/b/microsoft_blog/archive/2011/04/21/one-step-closer-to-the-first-nokia-device-built-on-windows-phone.aspx
Apple has caught and been surfing on the top of the wave of mobile Internet. Nokia has been lacking behind even though Nokia starts the concept human technology. I can't wait to see how the partnership with Microsoft pay off to the 2012 revenue of Nokia.