I am sure too. Followed probably by ZTE. However, the no. of handsets sold would put Apple below the top three in Nokia, Samsung and LG. Samsung being the growing one, Nokia being flat and LG on a negative trajectory as I understand..
I only want that all this brings more innovation to the world, regarding low power consumption, environment friendly devices and more user-friendly GUIs. Definitely Apple knows how to sell a brand and an amazing OS, while Nokia has released great handsets in terms of hardware, but without an outstanding OS.
so far, yes. But it could also lead to their demise with the emergence and growth of the open-source Android. Apple have to keep inoovating to remain world leaders. They have understood this very early on, and they have been doing this very well. It's hard work though as it takes only one blip for them to slip.
The important question when a company comes in and becomes successful at the high-end like this, is whether they can cost-down and be equally successful also at the mid/low-end.
Apple’s iPhone 4 comprises of a hardware BOM that is less than $200; this allows them a lot of margin to move around with an ASP of $638. The company’s challenge going forward into lower tier markets is not to dumb down the phone so much, that the exclusive cachet of the Apple brand and experience is lost.
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