Intriguing link @Yankiwi...there is an interesting analogy between Intel, Nokia, Microsoft etc. as large companies that once dominated their markets but now struggling to maintain their dominance...but they still have billions of dollars in the bank so you can't write them off just like that....Arm, Apple and Google might struggle one day too, this is a cycle of good capitalism that is healthy for all of us...Kris
AMD has long experience selling microprocessors into desktop, server and notebook computers. This is something which ARM has never been able to do because of a lack of Windows, until now.
Could AMD help ARM power up Windows-based computers?
Can Radeon GPUs be made compatible with ARM? AMD sold ATI's Imageon GPU technology that was made to measure for ARM, and Qualcomm are now exploiting it as Adreno very aggressively and effectively. So if AMD take ARM licenses, what do they do for GPUs.
License back from Qualcomm? Yuk!
Start from scratch? Yuk!
License Mali? Yuk?
License ARM architecture including Mali? Hmm.
That would allow them to leverage their existing skills to differentiate their products.
Perhaps they could work together with ARM on future GPUs as nVidia say they are doing with CPUs.Just a thought.
Now I see why AMD's CEO. Dirk Meyer leave ... doing business in corporate enterprise market (Opteron: server, HPC) is diff from end-user consumer market (ARM: elec gadget). It'd like asking a traditional dance teacher to dance in the nightclub. But the decision moving to ARM sound logical since Microsoft is also joining the party.
P/S: With exception of new Brazo platform, I think main revenue from AMD's CPU processor did come from server rather then desktop/notebook.