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daleste
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re: Right-sourcing electronic designs
daleste   5/14/2011 6:57:25 PM
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Very true. I would want the more experienced expert on my side. Too bad most companies would rather hire the inexperienced, cheap labor instead.

DrQuine
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re: Right-sourcing electronic designs
DrQuine   5/14/2011 12:42:10 AM
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An interesting fable that illustrates the value gained through experience. The expected / known problems can typically be outsourced and solved by anyone with the troubleshooting guide. The unexpected problems are the ones that require ingenuity and deep expertise. The same thing applies in medicine. 95% of the time any surgeon may be able to perform a procedure; it is the 5% of the time that something goes wrong that the expert can save your life.

nicolas.mokhoff
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re: Right-sourcing electronic designs
nicolas.mokhoff   5/13/2011 9:19:18 PM
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Methinks a company needs both the old and the new. A synergistic design environment between a sharp young one with ideas and an experienced troubleshooter can only lead to a win-win situation for that company.

Sanjib.A
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re: Right-sourcing electronic designs
Sanjib.A   5/12/2011 5:20:12 PM
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This not only applies to SoC design, but also to any of the design activities. It is not always possible to hire people thinking about all different technological expertise in mind. Hence sometimes it is worth seeking the source of expertise outside, which most of the time gets available cheaper.

agk
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re: Right-sourcing electronic designs
agk   5/11/2011 2:10:22 PM
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An interesting story event and good lesson. Expereinced people solve the problems in one bang and that is to be under stood by the fresh talents

old account Frank Eory
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re: Right-sourcing electronic designs
old account Frank Eory   5/11/2011 2:09:40 PM
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The tools are what make it humanly possible to make very large numbers of transistors all do the right things at the right time, but the tools hardly do all of the work! To the author's point about right-sourcing a design team, the most successful SoC projects do include some senior, very experienced designers, as well as younger junior designers. As for being insulated from the actual circuitry, it depends on which level of he design flow you're talking about. One of the great things about the evolution of EDA is that it spans all the way from the very physical -- DRC & LVS to replace the "light table" you mentioned -- up to electronic system level (ESL) tools that allow system engineers to explore algorithm trade-offs and hardware vs. software design partitioning. Large IDMs can and do have all of those different skill sets in-house, but smaller companies may be lacking some of those skills at one end of the spectrum or the other -- thus the author's pitch for the services his company provides.

daleste
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re: Right-sourcing electronic designs
daleste   5/11/2011 1:20:55 PM
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When I started in this industry, EDA was a light table in the corner of the room. The chips today are much more complicated, but the engineers are insolated from the actual circuitry by tools that do all of the work for them. This causes more time to debug any issues.



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As data rates begin to move beyond 25 Gbps channels, new problems arise. Getting to 50 Gbps channels might not be possible with the traditional NRZ (2-level) signaling. PAM4 lets data rates double with only a small increase in channel bandwidth by sending two bits per symbol. But, it brings new measurement and analysis problems. Signal integrity sage Ransom Stephens will explain how PAM4 differs from NRZ and what to expect in design, measurement, and signal analysis.

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