'ARM Holdings plc is trying to persuade Advanced Micro Devices Inc., the long-time rival to global chip leader Intel Corp., to license ARM processors and use them instead of the x86 architecture."
This seems to be very interesting. We just need options to bring cost down. This is the only way to make things better. Without competition and trying, prices will go up.
An both/and approach might make sense, but as I have said before AMD has limited resources to sytart competing with TI, Freescale, Qualcomm and Nvidia in ARM processors in addition to Intel in x86...and hey, where's that new AMD CEO anyway?