dylan, I find it impressive that Intel is not targeting immediate revenue growth but looking strategically at a longer term. Intel is one of the few companies in this industry that can afford to do that.
@Les_Slater- No doubt. Steenman acknowledged that the embedded business is growing faster than Intel's core businesses, in part because it's growing from a much slower base. But I fully agree with you. It's small potatoes in comparison to Intel's massive PC MPU business, but it's certainly not meaningless.
dylan, my guess is that Intel is talking about a pretty small base when referring to all their nice growth statistics. This does not however imply that this growth is meaningless. From the article it seems that Intel is taking a long term perspective here and is being patient.
Just for clarity, $1.7 billion revenue in 2010 was not just for the embedded group. That was the combination of revenue generated by the embedded/comms group, the digital home group and the ultra-mobility group. Intel, as far as I can tell, does not publicly split them out finer than that.
I agree with most of what Cristi. C above says. One also has to consider their process and other technological strengths. Intel has no choice but to bring their technical and financial weight to bear on markets that will be growing rather than those stagnating. Embedded is a rather easy target. They do have some time.
To all deniers, Intel is for good in the embedded market. And the reason is pure financial. The world of PC as a standalone equipment is shrinking or remain constant at best. You will buy a multicore tablet or a gaming console. Buying a massive PC to cover as many application as possible in the house: multimedia player/recorder, gaming, office, net, is no longer cool nor effective.
Previous comments just don't realize that in 4 years, since 2007, Intel arrive to 1.7 B$. That is huge. Growing like that and in a matter of 2-3 years, they will eat Freescale's lunch. The big ones like TI or analog players NXP or smaller niche players like Cavium will survive (unless bought).
There is a lot in embedded market rigt from few cents to ten's of $.A wide product range with supply available for about 10 years is the need for the embedded market place. Intel is focusing only to narrow range of applicatons in this market. To have a highly sucessful story Intel needs to have a wider coverage wrto applications and price.