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yalanand
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re: ASIC prototypes on time—or your money back
yalanand   6/4/2011 4:55:38 AM
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I agree with most of the comments here that this is reflection of the confidence that the company has. Just wondering if this will inspire other companies to come-up with such innovative marketing tactics ?

goafrit
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Manager
re: ASIC prototypes on time—or your money back
goafrit   5/28/2011 9:26:03 PM
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This is confidence and great leadership. They will get many customers on this

MHK_#1
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re: ASIC prototypes on time—or your money back
MHK_#1   5/28/2011 8:56:38 PM
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Every year, auto industry is pumping out of car with a little bit of change from the last year, because they know a customer does not want to buy the 1 year old car with the same price. For a very new car, automaker prepares for many years from a part to assembly line. A bit different from ASIC industry. ASIC/FPGA/System industry is usually run 6 month or 1 year to compete a new design. As tools and expertise are getting mature, a design phase may become shorter. More over, some of design cycle, particularly in a back-end cycles are almost one push-button style. Why ASIC design process is delayed sometime is due to a complexity of verification. From what I read other engineers’ article and my experience, there is a bottleneck in verification process. The functional count multiplied by a clock speed is almost impossible to meet a time line. That is why any IP coming up, because it is not my bug, if IP works incorrectly. I don’t want to argue with Sherwani’s sales pitch. I have to say this is very unrealistic sales talk to a hand-on verification engineer, while it is very attractive offer to Director or CFO level. If you get your money back for a slip of project schedule, it is the one I could bet my money on, regardless who they did it.

anon7584804
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Rookie
re: ASIC prototypes on time—or your money back
anon7584804   5/28/2011 3:35:37 AM
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This shows their a true icon to commitment towards time-to-market and a trust to their clients, a good way of business expansion.

mcgrathdylan
User Rank
Blogger
re: ASIC prototypes on time—or your money back
mcgrathdylan   5/27/2011 7:06:15 PM
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I agree- this is a very aggressive move and a bold statement. Will be interesting to see how market reacts.

Kinnar
User Rank
CEO
re: ASIC prototypes on time—or your money back
Kinnar   5/27/2011 6:50:09 PM
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Truly a great offering from Open-Silicon, for the first time someone in the silicon asic industry has spoken like words, this also shows the confidence in his field when they give this kind of commitment.



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