Embedded Systems Conference
Breaking News
Comments
Newest First | Oldest First | Threaded View
yalanand
User Rank
Author
re: ASIC prototypes on time—or your money back
yalanand   6/4/2011 4:55:38 AM
NO RATINGS
I agree with most of the comments here that this is reflection of the confidence that the company has. Just wondering if this will inspire other companies to come-up with such innovative marketing tactics ?

goafrit
User Rank
Author
re: ASIC prototypes on time—or your money back
goafrit   5/28/2011 9:26:03 PM
NO RATINGS
This is confidence and great leadership. They will get many customers on this

MHK_#1
User Rank
Author
re: ASIC prototypes on time—or your money back
MHK_#1   5/28/2011 8:56:38 PM
NO RATINGS
Every year, auto industry is pumping out of car with a little bit of change from the last year, because they know a customer does not want to buy the 1 year old car with the same price. For a very new car, automaker prepares for many years from a part to assembly line. A bit different from ASIC industry. ASIC/FPGA/System industry is usually run 6 month or 1 year to compete a new design. As tools and expertise are getting mature, a design phase may become shorter. More over, some of design cycle, particularly in a back-end cycles are almost one push-button style. Why ASIC design process is delayed sometime is due to a complexity of verification. From what I read other engineers’ article and my experience, there is a bottleneck in verification process. The functional count multiplied by a clock speed is almost impossible to meet a time line. That is why any IP coming up, because it is not my bug, if IP works incorrectly. I don’t want to argue with Sherwani’s sales pitch. I have to say this is very unrealistic sales talk to a hand-on verification engineer, while it is very attractive offer to Director or CFO level. If you get your money back for a slip of project schedule, it is the one I could bet my money on, regardless who they did it.

anon7584804
User Rank
Author
re: ASIC prototypes on time—or your money back
anon7584804   5/28/2011 3:35:37 AM
NO RATINGS
This shows their a true icon to commitment towards time-to-market and a trust to their clients, a good way of business expansion.

mcgrathdylan
User Rank
Author
re: ASIC prototypes on time—or your money back
mcgrathdylan   5/27/2011 7:06:15 PM
NO RATINGS
I agree- this is a very aggressive move and a bold statement. Will be interesting to see how market reacts.

Kinnar
User Rank
Author
re: ASIC prototypes on time—or your money back
Kinnar   5/27/2011 6:50:09 PM
NO RATINGS
Truly a great offering from Open-Silicon, for the first time someone in the silicon asic industry has spoken like words, this also shows the confidence in his field when they give this kind of commitment.



Radio
NEXT UPCOMING BROADCAST
In conjunction with unveiling of EE Times’ Silicon 60 list, journalist & Silicon 60 researcher Peter Clarke hosts a conversation on startups in the electronics industry. One of Silicon Valley's great contributions to the world has been the demonstration of how the application of entrepreneurship and venture capital to electronics and semiconductor hardware can create wealth with developments in semiconductors, displays, design automation, MEMS and across the breadth of hardware developments. But in recent years concerns have been raised that traditional venture capital has turned its back on hardware-related startups in favor of software and Internet applications and services. Panelists from incubators join Peter Clarke in debate.
Flash Poll
Top Comments of the Week
Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
Special Video Section
The LT®3042 is a high performance low dropout linear ...
Chwan-Jye Foo (C.J Foo), product marketing manager for ...
The LT®3752/LT3752-1 are current mode PWM controllers ...
LED lighting is an important feature in today’s and future ...
Active balancing of series connected battery stacks exists ...
After a four-year absence, Infineon returns to Mobile World ...
A laptop’s 65-watt adapter can be made 6 times smaller and ...
An industry network should have device and data security at ...
The LTC2975 is a four-channel PMBus Power System Manager ...
In this video, a new high speed CMOS output comparator ...
The LT8640 is a 42V, 5A synchronous step-down regulator ...
The LTC2000 high-speed DAC has low noise and excellent ...
How do you protect the load and ensure output continues to ...
General-purpose DACs have applications in instrumentation, ...
Linear Technology demonstrates its latest measurement ...
10:29
Demos from Maxim Integrated at Electronica 2014 show ...
Bosch CEO Stefan Finkbeiner shows off latest combo and ...
STMicroelectronics demoed this simple gesture control ...
Keysight shows you what signals lurk in real-time at 510MHz ...
TE Connectivity's clear-plastic, full-size model car shows ...