PS- I also asked IHS about situations like Samsung building chips for its own electronics products. This was the response:
"Our data does include the internal purchase of Samsung semiconductors to build Samsung branded devices."
Apple is truly Amazing. But does this include the costs of semiconductor devices made by the company itself? For eg, If Samsung is using their own Nand flash for their devices, is that counted in this?
Not surprising. Only hi-tech company that executes excellently for the consumer, and there are milion of us. Steve Wozniak at DAC's opening fireside chat pointed out that Steve Jobs can be very ruthless in executing plans, and "I'm glad it's not me; I just want to know how things work." The two Steves made the ideal pair in the early days of Apple and Apple now is the provider of eveything i- to the world. We should all be grateful