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mcgrathdylan
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re: IHS: Apple ranked as top chip buyer in 2010
mcgrathdylan   6/10/2011 7:00:15 PM
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PS- I also asked IHS about situations like Samsung building chips for its own electronics products. This was the response: "Our data does include the internal purchase of Samsung semiconductors to build Samsung branded devices."

mcgrathdylan
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re: IHS: Apple ranked as top chip buyer in 2010
mcgrathdylan   6/10/2011 4:59:51 PM
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Good question. I posed it to IHS and got this response: Yes. Spending in our study includes chips procured by contract manufacturers (ODM/EMS) on behalf of the OEM (e.g. Dell).

Parts-n-Pieces
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re: IHS: Apple ranked as top chip buyer in 2010
Parts-n-Pieces   6/10/2011 4:38:33 PM
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Good question. How are these numbers obtained? Dell buys very little on their own. Their ODMs in Asia do most of the purchasing of ICs. Do these $#'s include purchases by their subcontractors?

eewiz
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re: IHS: Apple ranked as top chip buyer in 2010
eewiz   6/10/2011 8:47:32 AM
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Apple is truly Amazing. But does this include the costs of semiconductor devices made by the company itself? For eg, If Samsung is using their own Nand flash for their devices, is that counted in this?

goafrit
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re: IHS: Apple ranked as top chip buyer in 2010
goafrit   6/10/2011 4:45:25 AM
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That is what I can say here also. How Apple breaks these numbers and records surprise me. Never seen anything like this ever.

nicolas.mokhoff
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re: IHS: Apple ranked as top chip buyer in 2010
nicolas.mokhoff   6/8/2011 9:44:14 PM
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Not surprising. Only hi-tech company that executes excellently for the consumer, and there are milion of us. Steve Wozniak at DAC's opening fireside chat pointed out that Steve Jobs can be very ruthless in executing plans, and "I'm glad it's not me; I just want to know how things work." The two Steves made the ideal pair in the early days of Apple and Apple now is the provider of eveything i- to the world. We should all be grateful

selinz
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re: IHS: Apple ranked as top chip buyer in 2010
selinz   6/8/2011 4:57:12 PM
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All I can say is wow.



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As data rates begin to move beyond 25 Gbps channels, new problems arise. Getting to 50 Gbps channels might not be possible with the traditional NRZ (2-level) signaling. PAM4 lets data rates double with only a small increase in channel bandwidth by sending two bits per symbol. But, it brings new measurement and analysis problems. Signal integrity sage Ransom Stephens will explain how PAM4 differs from NRZ and what to expect in design, measurement, and signal analysis.

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