I appreciate your insight, DrDon. As for the numbers quoted in the story, $4.46 billion is the net sales the company generated in the year 2010 (ended Dec. 31st, 2010). In the previous year (2009), Freescale's net sales was $3.51 billion.
What I see from this is "focus". Company like Freescale really needs to be pin-focus and concentrate to something that they really find a way to survive. However, the question is how big this company finally can be. It is not realistic to ask for growth every year and still hope such company which originally doesn't make good money to generate even more cash. Unless miracle happens, it is very tough to ask for great growth after a makeover.
Freescale has great people, they leave Freescale and become super heroes in other firms (Scott Anderson of Cirrus comes to mind), it isn't the people or the culture....they still have great people and the Motorola culture is much maligned but how soon we forget they kicked Intel's butt in micros before Intel won the PC? How many others have beat Intel?...ever....
Freescale markets define them not their product categories (aka: automotive), and I take exception to the growth quoted, they were $4.5 billion last year, and now with all this growth, they are $4.46 billion this year? Growth?, does not compute!
Without cash, they can't acquire a NSC like TI did or acquire NEC like Renassas did, they are in need of either a very deep pockets investor, or someone (Chinese) to buy them. Their IPO (chuckle), illustrates that you cannot sell debt, just equity and they have little. It isn't the people, they are cash starved by their VC's. Harsh but true.
True. But what was more interesting to me about the FTF event last week was the focus Freescale is bringing to its new makeover. It's also trying to leverage the technologies and experties it has accumulated over the years for its future growth. The company has been "on message," no flip-flopping, no deviations from its stated focus over the last 12 months. That's a good thing.