Breaking News
Comments
Newest First | Oldest First | Threaded View
Page 1 / 3   >   >>
BLinder
User Rank
Author
re: Freescale's makeover: How's it look?
BLinder   7/1/2011 7:22:29 PM
NO RATINGS
These Freescale guys have great marketing slides but when you look behind the scenes there is only a few resources rowing the boat. Also putting out products and hoopla is ok, but then you need applications, follow-up support, etc. to support these product long term. From my observations they need all the image building prior to when the 2nd generation of executives can dip into their stock they were generously provide.

JeffL_2
User Rank
Author
re: Freescale's makeover: How's it look?
JeffL_2   6/30/2011 5:17:07 PM
NO RATINGS
If you broaden "automotive" into "transportation" then Freescale does indeed have a commanding presence. I've spent quite a chunk of my career recently on safety-critical applications and several members of the PowerPC family have been so strong they were nearly "category killers" in applications such as jet engine control, for example the FADEC for the F-35 Joint Strike Fighter uses 10 of them (along with 8 SHARCs)! I'm not trying to say the burgeoning ARM architecture can't make inroads on this but the poor level of peripheral integration I've seen hasn't allowed them to make much of a dent in this market. If Freescale should decide to exit this segment (I don't believe they're going to do so) it would leave a major market vacuum that would take a lot of effort to fill, and I'm not referring just to the "legacy" code and site (socket?) base.

chadyao
User Rank
Author
re: Freescale's makeover: How's it look?
chadyao   6/30/2011 6:28:22 AM
NO RATINGS
Freescale does get good name in the industry of android tablet pc. It works perfect. http://dootar.com/Android/Android-Tablet/

Kaydee0
User Rank
Author
re: Freescale's makeover: How's it look?
Kaydee0   6/29/2011 10:20:47 PM
NO RATINGS
Its not easy to survive in this Industry. The debt of this company is more than the revenue of most companies. Having said that, they are moving in the right direction. It takes time to wipe off such an amount in any industry. I do see them improving their position 5-10 years down the line.

Silicon_Smith
User Rank
Author
re: Freescale's makeover: How's it look?
Silicon_Smith   6/29/2011 7:05:06 PM
NO RATINGS
Such dual core devices which combine a micro (ARM) with a performance core(DSP) are accepted well in market. Dont know why other companies havent taken to it in a big way.

Silicon_Smith
User Rank
Author
re: Freescale's makeover: How's it look?
Silicon_Smith   6/29/2011 7:01:21 PM
NO RATINGS
I dont have the data on this frankly, but automotive would not mean just microcontrollers.

Silicon_Smith
User Rank
Author
re: Freescale's makeover: How's it look?
Silicon_Smith   6/29/2011 7:00:44 PM
NO RATINGS
Being focussed on the stated priority is a good idea. This helps in aligning employees and resources. I believe paying attention to the technology is as important to paying attention to market and your customers. Make that a part of your vision and success should not be far.

hardu
User Rank
Author
re: Freescale's makeover: How's it look?
hardu   6/29/2011 9:36:46 AM
NO RATINGS
TI has provided dual core Processor since DaVinci and nothing new in that. I wonder why not many companies are trying to provide ARM + OpenVR/NVidia except few. I know there are few activities going on but i would like to assume that GPGPU could be a great offering for embedded/mobile computing market.

DU00000001
User Rank
Author
re: Freescale's makeover: How's it look?
DU00000001   6/28/2011 12:46:31 PM
NO RATINGS
As a long term devotee it is quite simple: Freescale = expertise + experience Neither modern nor dynamic, fanciful or "marketing-ish" it's just what I need in the everyday business :)

JohnM555
User Rank
Author
re: Freescale's makeover: How's it look?
JohnM555   6/28/2011 7:36:16 AM
NO RATINGS
Firstly, FSL is #4 in automotive. After Renesas, Infineon, ST. Check the market report from Semicast. Secondly, FSL does not generate enough cash. The cash flow is negative after paying the interest. Just look at the cash flow report from their site. In fact, in the last quarter, FSL lost 40 mil$. They like to count and show the world EBITDA, but that is not relevant when the interest is 150 mil $ / quarter. One previous commenter rightly pointed out that FSL tried to sell debt to Wall Street. That is true. If someone could restructure their debt and reduce it by 60%, or more, overnight, FSL would be an investment grade company as its cash flow would allow to investments and aquisitions. And growth? We will see. I doubt it as the curve looks like flat revenues.

Page 1 / 3   >   >>


Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
Radio
NEXT UPCOMING BROADCAST

What are the engineering and design challenges in creating successful IoT devices? These devices are usually small, resource-constrained electronics designed to sense, collect, send, and/or interpret data. Some of the devices need to be smart enough to act upon data in real time, 24/7. Are the design challenges the same as with embedded systems, but with a little developer- and IT-skills added in? What do engineers need to know? Rick Merritt talks with two experts about the tools and best options for designing IoT devices in 2016. Specifically the guests will discuss sensors, security, and lessons from IoT deployments.
Like Us on Facebook
Special Video Section
LED lighting is an important feature in today’s and future ...
05:27
The LT8602 has two high voltage buck regulators with an ...
05:18
The quality and reliability of Mill-Max's two-piece ...
01:34
Why the multicopter? It has every thing in it. 58 of ...
Security is important in all parts of the IoT chain, ...
Infineon explains their philosophy and why the multicopter ...
The LTC4282 Hot SwapTM controller allows a board to be ...
This video highlights the Zynq® UltraScale+™ MPSoC, and sho...
Homeowners may soon be able to store the energy generated ...
The LTC®6363 is a low power, low noise, fully differential ...
See the Virtex® UltraScale+™ FPGA with 32.75G backplane ...
Vincent Ching, applications engineer at Avago Technologies, ...
The LT®6375 is a unity-gain difference amplifier which ...
The LTC®4015 is a complete synchronous buck controller/ ...
10:35
The LTC®2983 measures a wide variety of temperature sensors ...
The LTC®3886 is a dual PolyPhase DC/DC synchronous ...
The LTC®2348-18 is an 18-bit, low noise 8-channel ...
The LT®3042 is a high performance low dropout linear ...