Breaking News
Comments
Newest First | Oldest First | Threaded View
Page 1 / 3   >   >>
BLinder
User Rank
Rookie
re: Freescale's makeover: How's it look?
BLinder   7/1/2011 7:22:29 PM
NO RATINGS
These Freescale guys have great marketing slides but when you look behind the scenes there is only a few resources rowing the boat. Also putting out products and hoopla is ok, but then you need applications, follow-up support, etc. to support these product long term. From my observations they need all the image building prior to when the 2nd generation of executives can dip into their stock they were generously provide.

JeffL_2
User Rank
CEO
re: Freescale's makeover: How's it look?
JeffL_2   6/30/2011 5:17:07 PM
NO RATINGS
If you broaden "automotive" into "transportation" then Freescale does indeed have a commanding presence. I've spent quite a chunk of my career recently on safety-critical applications and several members of the PowerPC family have been so strong they were nearly "category killers" in applications such as jet engine control, for example the FADEC for the F-35 Joint Strike Fighter uses 10 of them (along with 8 SHARCs)! I'm not trying to say the burgeoning ARM architecture can't make inroads on this but the poor level of peripheral integration I've seen hasn't allowed them to make much of a dent in this market. If Freescale should decide to exit this segment (I don't believe they're going to do so) it would leave a major market vacuum that would take a lot of effort to fill, and I'm not referring just to the "legacy" code and site (socket?) base.

chadyao
User Rank
Rookie
re: Freescale's makeover: How's it look?
chadyao   6/30/2011 6:28:22 AM
NO RATINGS
Freescale does get good name in the industry of android tablet pc. It works perfect. http://dootar.com/Android/Android-Tablet/

Kaydee0
User Rank
Rookie
re: Freescale's makeover: How's it look?
Kaydee0   6/29/2011 10:20:47 PM
NO RATINGS
Its not easy to survive in this Industry. The debt of this company is more than the revenue of most companies. Having said that, they are moving in the right direction. It takes time to wipe off such an amount in any industry. I do see them improving their position 5-10 years down the line.

Silicon_Smith
User Rank
Rookie
re: Freescale's makeover: How's it look?
Silicon_Smith   6/29/2011 7:05:06 PM
NO RATINGS
Such dual core devices which combine a micro (ARM) with a performance core(DSP) are accepted well in market. Dont know why other companies havent taken to it in a big way.

Silicon_Smith
User Rank
Rookie
re: Freescale's makeover: How's it look?
Silicon_Smith   6/29/2011 7:01:21 PM
NO RATINGS
I dont have the data on this frankly, but automotive would not mean just microcontrollers.

Silicon_Smith
User Rank
Rookie
re: Freescale's makeover: How's it look?
Silicon_Smith   6/29/2011 7:00:44 PM
NO RATINGS
Being focussed on the stated priority is a good idea. This helps in aligning employees and resources. I believe paying attention to the technology is as important to paying attention to market and your customers. Make that a part of your vision and success should not be far.

hardu
User Rank
Rookie
re: Freescale's makeover: How's it look?
hardu   6/29/2011 9:36:46 AM
NO RATINGS
TI has provided dual core Processor since DaVinci and nothing new in that. I wonder why not many companies are trying to provide ARM + OpenVR/NVidia except few. I know there are few activities going on but i would like to assume that GPGPU could be a great offering for embedded/mobile computing market.

DU00000001
User Rank
CEO
re: Freescale's makeover: How's it look?
DU00000001   6/28/2011 12:46:31 PM
NO RATINGS
As a long term devotee it is quite simple: Freescale = expertise + experience Neither modern nor dynamic, fanciful or "marketing-ish" it's just what I need in the everyday business :)

JohnM555
User Rank
Rookie
re: Freescale's makeover: How's it look?
JohnM555   6/28/2011 7:36:16 AM
NO RATINGS
Firstly, FSL is #4 in automotive. After Renesas, Infineon, ST. Check the market report from Semicast. Secondly, FSL does not generate enough cash. The cash flow is negative after paying the interest. Just look at the cash flow report from their site. In fact, in the last quarter, FSL lost 40 mil$. They like to count and show the world EBITDA, but that is not relevant when the interest is 150 mil $ / quarter. One previous commenter rightly pointed out that FSL tried to sell debt to Wall Street. That is true. If someone could restructure their debt and reduce it by 60%, or more, overnight, FSL would be an investment grade company as its cash flow would allow to investments and aquisitions. And growth? We will see. I doubt it as the curve looks like flat revenues.

Page 1 / 3   >   >>


EE Life
Frankenstein's Fix, Teardowns, Sideshows, Design Contests, Reader Content & More
Max Maxfield

Steve Wozniak Reacts to Latest iPhone
Max Maxfield
3 comments
Funnily enough, just a few days ago as I pen these words, I was chatting with my wife (Gina the Gorgeous) when she informed me that -- as a kid -- she had never played at making a ...

EDN Staff

11 Summer Vacation Spots for Engineers
EDN Staff
20 comments
This collection of places from technology history, museums, and modern marvels is a roadmap for an engineering adventure that will take you around the world. Here are just a few spots ...

Glen Chenier

Engineers Solve Analog/Digital Problem, Invent Creative Expletives
Glen Chenier
15 comments
- An analog engineer and a digital engineer join forces, use their respective skills, and pull a few bunnies out of a hat to troubleshoot a system with which they are completely ...

Larry Desjardin

Engineers Should Study Finance: 5 Reasons Why
Larry Desjardin
46 comments
I'm a big proponent of engineers learning financial basics. Why? Because engineers are making decisions all the time, in multiple ways. Having a good financial understanding guides these ...

Flash Poll
Top Comments of the Week
Like Us on Facebook
EE Times on Twitter
EE Times Twitter Feed

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)