While such forums are encouraging people to save energy on a personal scale, there has been a blatant misuse of available energy in some case just to get commercial advantage. Take for example the day-night cricket matches played in a country like India and that also in summer where there is a bright daylight available almost for 13 hours. The sport which is actually a dya activity has now been converted to only night activity to add glamor to it. Millions of units of electrical energy is being wasted here while on the other hand we are trying to grab that precious solar energy to convert into electricity using those expensive PV panels. Who is going to control this wastage?
R_Colin has it right. Except that people don't forget to conserve, they just presume that if prices are low enough they don't need to conserve. And I haven't seen much in the way of different behavior anywhere else in the world that I've been either. Todays's children are being taught conservation much more than we were and, hopefully, that will eventually lead to better results.
You are correct, except that in the U.S., at least, people are fickle--tending only to care so long as their are shortages. As soon as energy becomes plentiful, for instance when gas prices are low, they start going "whole hog" again forgetting to conserve. However, if the cool-factor can be engaged, then even the biggest hogs may remain conservative in order have fun--which never goes out of style ;)
To promote energy saving is a big topic lately. The forum has some interesting discussions. One of the statements is correct - 'Energy works for me, I don't work for energy.' I think we are consuming the natural resource to promote economic growth. There is nothing wrong to use energy. Yet, there is everything wrong to waste energy. Wasting or using are somewhat personal perspective. Technology may be helpful to promote energy saving. The bottomline is how we change our habit to save more. Habits can include turn down the heat in the winter, regulated the air conditioner int he summer, driving an hybrid, etc. There are so much we can do before technology helps us. We just need to be a bit more sensitive to energy use.