This should open up a lot of segments Eink and Freescale to make itself to become a prominent Eink technology provider. Combined with low power processors and these display technologies have the potential to creep into hitherto unexplored areas like advertising, small vendor POS, government mail, etc.
Freescale already had a high-end micro-controller with a built-in interface to E-Ink's displays, but now even low-end devices can benefit from eReader displays. The advantage of E-Ink's displays over LCDs is that they are nonvolatile, effectively acting as memory devices as well as displays. For retail shelf tags, for instance, the micro-controller could update tags one at a time, then power down and not have to update them again until the prices change, unlike LCDs that have to be updated every few milliseconds, thereby consuming orders of magnitude more energy.