chanj, these are all really great questions. When you look at countries where mobile TVs have been successful, you'd quickly realize there is one thing in common: "free-to-air" broadcasting.
If mobile TV broadcast remains free, it's a huge attraction to consumers.
Mobile TV is inherently personal. Consumers do like having his or her own screen -- regardless the screen size.
Over and over, trials and studies in the past proved that consumers, provided with mobile TV-equipped handsets, loved using it -- not necessarily on the road, but in a kitchen while cooking, or in a bedroom.
In other words, it is not necessarily the "mobility" part that consumers love. It's the convenience of their own personal screen they cherish.
What would be the major factors to drive the mobile TV market? Is it the mobility? Or the content? As a consumer, would you be interested in having a TV on your palm 24/7? What would be the driver to you to consider having a mobile TV?