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KB3001
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re: Connecting the dots in mobile TV: Siano…DiBcom…Telegent
KB3001   8/9/2011 12:03:47 PM
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I agree. Free-to-air is key. How do you monetise this however? location-based advertising? Is the market big enough?

junko.yoshida
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re: Connecting the dots in mobile TV: Siano…DiBcom…Telegent
junko.yoshida   8/9/2011 1:08:36 AM
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chanj, these are all really great questions. When you look at countries where mobile TVs have been successful, you'd quickly realize there is one thing in common: "free-to-air" broadcasting. If mobile TV broadcast remains free, it's a huge attraction to consumers. Mobile TV is inherently personal. Consumers do like having his or her own screen -- regardless the screen size. Over and over, trials and studies in the past proved that consumers, provided with mobile TV-equipped handsets, loved using it -- not necessarily on the road, but in a kitchen while cooking, or in a bedroom. In other words, it is not necessarily the "mobility" part that consumers love. It's the convenience of their own personal screen they cherish.

chanj0
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re: Connecting the dots in mobile TV: Siano…DiBcom…Telegent
chanj0   8/8/2011 5:18:07 PM
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What would be the major factors to drive the mobile TV market? Is it the mobility? Or the content? As a consumer, would you be interested in having a TV on your palm 24/7? What would be the driver to you to consider having a mobile TV?



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As data rates begin to move beyond 25 Gbps channels, new problems arise. Getting to 50 Gbps channels might not be possible with the traditional NRZ (2-level) signaling. PAM4 lets data rates double with only a small increase in channel bandwidth by sending two bits per symbol. But, it brings new measurement and analysis problems. Signal integrity sage Ransom Stephens will explain how PAM4 differs from NRZ and what to expect in design, measurement, and signal analysis.

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