Design Con 2015
Breaking News
Comments
Newest First | Oldest First | Threaded View
GREAT-Terry
User Rank
CEO
re: What’s in the white box for Freescale?
GREAT-Terry   8/11/2011 6:34:23 AM
NO RATINGS
I feel strange about this policy. What is more about their consideration? Especially when they set a target to work with Chinese company, I wonder finally the price will be bloody that force Freescale to run away.

junko.yoshida
User Rank
Blogger
re: What’s in the white box for Freescale?
junko.yoshida   8/10/2011 1:02:31 PM
NO RATINGS
Selinz, your points are well taken. That was my initial reaction when I heard Freescale CEO talked of this. But further interviews with others prove that Freescale may be onto something, considering that there is a lot more to a so-called "white box" segment -- a non-branded consumer product market. More on this topic, please follow www.eetimesconfidential.com.

Code Monkey
User Rank
Rookie
re: What’s in the white box for Freescale?
Code Monkey   8/9/2011 9:26:16 PM
NO RATINGS
I might add that Mot/Freescale has tradionally done well in the embedded arena, with long life cycles that keep demand for their chips going like the Energizer bunny.

Code Monkey
User Rank
Rookie
re: What’s in the white box for Freescale?
Code Monkey   8/9/2011 9:15:21 PM
NO RATINGS
Consumers are going gaga over projected capacitive GUIs. Apple raised the bar for more than just smart phones. Freescale is well positioned to support them in the high end white goods that Asians see as a status symbol and are anxious to buy because of the "cool" factor. It's much safer than skipping across a patent minefield.

betajet
User Rank
CEO
re: What’s in the white box for Freescale?
betajet   8/9/2011 8:07:11 PM
NO RATINGS
Perhaps Freescale sees that the USA tablet market is a total quagmire of patent threats and lawsuits, and that the real money is to be made selling chips that will go into generic tablets for the rest of the world. How much of the $500 price of a typical tablet in the USA is paying for lawsuits or Danegeld (tribute) to prevent them?

_hm
User Rank
CEO
re: What’s in the white box for Freescale?
_hm   8/9/2011 5:29:55 PM
NO RATINGS
Is not most consumer goods market hyper-price-competitive like that of tablets? It may not be prudent to run away or keep away from crowded market. If you do so, other vendors will make you target and always follow you for your market share.

selinz
User Rank
Manager
re: What’s in the white box for Freescale?
selinz   8/9/2011 5:15:49 PM
NO RATINGS
Did Freescale that they're not trying to get design wins form Apple, HP, and DEll? I'd be surprised. If they are working on personal media devices, it seems like you can't exclude them!



Flash Poll
Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EE Life
Frankenstein's Fix, Teardowns, Sideshows, Design Contests, Reader Content & More
Max Maxfield

Feast Your Orbs on My Vetinari Clock Prototype
Max Maxfield
9 comments
Well, I have to admit that I have a great big Cheshire Cat-type grin plastered on my face at the moment, because the prototype for my Vetinari Clock project is now well underway.

Jack Ganssle, Embedded.com

Open Office: Your Fart is My Problem
Jack Ganssle, Embedded.com
9 comments
A Washington Post article, Google got it wrong. The open-office trend is destroying the workplace, describes how the author's ad agency moved her from a private office to an open space ...

latest comment bnowak0 Who farted?
Rich Quinnell

Bloopers Book Helps Improve GUI Development
Rich Quinnell
2 comments
Courtesy of fellow editor "Max" Maxfield (aka Max the Magnificent), I recently acquired a copy of GUI Bloopers 2.0 by Jeff Johnson of UI Wizards. I found it an interesting read chock full ...

Rich Quinnell

Making the Grade in Industrial Design
Rich Quinnell
16 comments
As every developer knows, there are the paper specifications for a product design, and then there are the real requirements. The paper specs are dry, bland, and rigidly numeric, making ...

Special Video Section
The LT8640 is a 42V, 5A synchronous step-down regulator ...
The LTC2000 high-speed DAC has low noise and excellent ...
How do you protect the load and ensure output continues to ...
General-purpose DACs have applications in instrumentation, ...
Linear Technology demonstrates its latest measurement ...
10:29
Demos from Maxim Integrated at Electronica 2014 show ...
Bosch CEO Stefan Finkbeiner shows off latest combo and ...
STMicroelectronics demoed this simple gesture control ...
Keysight shows you what signals lurk in real-time at 510MHz ...
TE Connectivity's clear-plastic, full-size model car shows ...
Why culture makes Linear Tech a winner.
Recently formed Architects of Modern Power consortium ...
Specially modified Corvette C7 Stingray responds to ex Indy ...
Avago’s ACPL-K30T is the first solid-state driver qualified ...
NXP launches its line of multi-gate, multifunction, ...
Doug Bailey, VP of marketing at Power Integrations, gives a ...
See how to ease software bring-up with DesignWare IP ...
DesignWare IP Prototyping Kits enable fast software ...
This video explores the LT3086, a new member of our LDO+ ...
In today’s modern electronic systems, the need for power ...