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I don't think the software industry gets enough credit in this regard. Consider that language and OS libraries are really just code reuse. If each developer had to hand code all of the functionality that lives in libraries, then we could say that IP reuse doesn't really exist.
As it is, we're typically only looking at the in-house coding and ignoring all of the externally developed code.
All true but the real point here is that if you don't have a well defined need with standard or well defined I/O that does NOT require modification you are shopping in the wrong aisle. Design reuse is different than integrating an IP block. An experianced project manager should know the difference and schedule accordingly.
The numbers I have seen in the software industry indicate that if you need to modify as little as 25% of the code, you are ahead to start from scratch; the modifications will take longer and cost more.