It would be interesting for someone ("somebody else, not me" as they say ;) ) to write a book following the trajectories of high-tech manufacturer's like Motorola/Freescale and HP. I remember the richly diverse product base that Freescale had--discretes, optoelectronics, communication IC's, processors, and comprehensive coverage of the logic families, including their ECL products, and how some of these products were spun off, with the creation of On-Semiconductor as an example.
In what ways is a company's growth encouraged, and what factors stifle or subvert creativity? It seems that creativity, properly guided and harnessed propels a company forward and helps created new markets that provide positive feedback for further growth. It will be interesting to follow Freescale over the next few years and watch their progress.
Why assume that the mobile revolution is a post-pc era?. PC are going to stay here and co-exist with all these new gadgets for quite a long time. So companies planning their strategies should not count out PCs as something gone by
I see great potential in Freescale's i.MX Application processors. Theyy are getting more and more powerful! Seen the i.MX6? It has 1-4 cores. I would still buy a no brand chinese tablet instead of the ipad2 with such a processor. It's a good strategy, as Freescale can win big with these no brand tablets.
It is both interesting and illustrative to see Freescale's stating the company's approach to for their future roadmap. I may not know if it is right or wrong but I am interested in understanding the direction. Is there similar statements for future direction plans by others in the industry? It would be very interesting to compare and contrast the various approaches.
It's interesting that he wants to work with white box makers instead of brand name guys. This is the MediaTek style strategy. Can it work for an American company from afar? I have heard of how many people MediaTek has on the ground to deal with the white box guys. But they are doing it from Taiwan, which is so close to China. We shall see.
A Book For All Reasons Bernard Cole1 Comment Robert Oshana's recent book "Software Engineering for Embedded Systems (Newnes/Elsevier)," written and edited with Mark Kraeling, is a 'book for all reasons.' At almost 1,200 pages, it ...