Here is a good chance to give the new CEO some ideas about what needs to be changed at AMD. Anyone else want to volunteer their three ideas?
1) Don't bet the farm on IBM.
2) It's not just a PC world any more. Look for partners and create some new markets you can dominate.
3) Look for alternatives to just adding more cores.
Frontal attack never work if your enemy is Intel. We have tried it before at other places. Cyrix failed. Transmeta failed.
Please remember how Intel was transformed from a memory company into CPU company. May be a metamorphosis is needed for AMD also. Why do you have to follow Intel? I have seen a lot of smart people in AMD. You can totally create something new & OWN the market!
A Book For All Reasons Bernard Cole1 Comment Robert Oshana's recent book "Software Engineering for Embedded Systems (Newnes/Elsevier)," written and edited with Mark Kraeling, is a 'book for all reasons.' At almost 1,200 pages, it ...