I thought they were going to provide some enticing parts of the book here. So far it looks like they just want us to buy the book.
If that's the case, then these articles belong in the advertising section, not part of the technical information section.
What are the engineering and design challenges in creating successful IoT devices? These devices are usually small, resource-constrained electronics designed to sense, collect, send, and/or interpret data. Some of the devices need to be smart enough to act upon data in real time, 24/7. Specifically the guests will discuss sensors, security, and lessons from IoT deployments.