I have to agree, I am not sure how the EDA companies are going to address the "China & India" market! I assume Mr. Tan was talking more as a general CEO (not EDA), but the article makes irrelevant correlations between a perceived 'problem' of marketing in these countries with what needs to be done. Particularly the last comment "investing in strategic programs such as 20-nm related work" has absolutely NO relevance to India (from a strategic point of view!).
Dr. MP Divakar
EDA market will not grow unless new startup companies are funded. India and China will consume end products. Cadence can not increase sales from India and China. So it is a investment problem. We can not expect big companies to innovate. India may not have product companies. No of SoC design stats per year is reducing. We have seen this before. I will post a link. It has product road map.
I think I'm not able to co-relate the title with the content of this article. From the title I comprehended that there are more opportunities in India and China seen by the Cadence CEO and others in semiconductor industry. But the content describes more about the weaker global scenario at present and near future.
I really doubt how best the semiconductor industry could draw benefit from Indian and Chinese market when the whole world is going through a difficult phase.
All the time the semiconductor industry had a limited number of start ups where as software embedded start ups are raising. The reason being 1. Eduction in semiconductor design in universities are limited because this involves lot of physics and chemistry and few other areas of specific needs.
2. The cost involvement to set up one and the rate of returns are not matching.
3.Due to the first reason the field is always with the major players.
What are the engineering and design challenges in creating successful IoT devices? These devices are usually small, resource-constrained electronics designed to sense, collect, send, and/or interpret data. Some of the devices need to be smart enough to act upon data in real time, 24/7. Are the design challenges the same as with embedded systems, but with a little developer- and IT-skills added in? What do engineers need to know? Rick Merritt talks with two experts about the tools and best options for designing IoT devices in 2016. Specifically the guests will discuss sensors, security, and lessons from IoT deployments.