It appears that the following link works:
I picked up this link from a similar article elsewhere about this store
The link in this article has "software" abbreviated as "sw". Evidently, Mr McGrath did not follow the link that he has published in his article.
What are the engineering and design challenges in creating successful IoT devices? These devices are usually small, resource-constrained electronics designed to sense, collect, send, and/or interpret data. Some of the devices need to be smart enough to act upon data in real time, 24/7. Specifically the guests will discuss sensors, security, and lessons from IoT deployments.