It appears that the following link works:
I picked up this link from a similar article elsewhere about this store
The link in this article has "software" abbreviated as "sw". Evidently, Mr McGrath did not follow the link that he has published in his article.
As we unveil EE Times’ 2015 Silicon 60 list, journalist & Silicon 60 researcher Peter Clarke hosts a conversation on startups in the electronics industry. Panelists Dan Armbrust (investment firm Silicon Catalyst), Andrew Kau (venture capital firm Walden International), and Stan Boland (successful serial entrepreneur, former CEO of Neul, Icera) join in the live debate.