It appears that the following link works:
I picked up this link from a similar article elsewhere about this store
The link in this article has "software" abbreviated as "sw". Evidently, Mr McGrath did not follow the link that he has published in his article.
The Other Tesla David Blaza5 comments I find myself going to Kickstarter and Indiegogo on a regular basis these days because they have become real innovation marketplaces. As far as I'm concerned, this is where a lot of cool ...