This a popular wrong perception:JAWP and about Nokia in general.
Does any Non-Nokia phone in the market come with free downloadable maps for countries around the world, so you can use navigation without internet, full offline, no cell signal required?
Does any Non-Nokia phone in the markete come with free music streaming with free downloadable music on your phone?
Does any Non-WP phone in the markete come with free 25GB of cloud storage and free MS Office on mobile?(How many people in the world use iWorks?)
Does any Non-WP phone in the markete come with XBOX app like WP ?
Does any Non-Nokia phone in the market have any better hardware design than Nokia 800?
How many Non-Nokia phones have a super camera as good as Nokia's 800 or N9?
How many phones in the market that offer all the above available at the same price as 800?
I see a disconnect between the consumer and business space that is being overlooked here. For an enterprise customer, rolling out a mobile phone handset that runs Windows Phone, alongside Windows on the desktop and in the server room may be a no-brainer, as it eases deployment and maintenance.
In the consumer space it's a very different matter. In that segment, smartphones are fashion accessories, bought because they're cool. Apple iPhones are cool. Android based devices are cool. Is Windows Phone cool? You might buy it, but would your teenage daughter trying to keep up with her friends? I rather doubt it.
And Nokia needs far more than the enterprise customer to turn itself around. They are betting the company on Windows Phone, but unless they can make products perceived as cool, they will not succeed.
"This is a slim and sleek, well designed... has some strong key selling points”
Can 12 mm be considered slim anymore? With Droid razr targeting sub 8 mm thickness, Lumia is a far cry. I like sleek phones and this sure doesn't look like one.
It will be a very tough market for Nokia as the hardware they are going to put is JAWP ( Just Another Windows Phone ), all the problems associated with Windows Mobile OS will come with it. So very few users will go for these phones who have got used to with the apps available on IOS and Android.
I think that Nokia is banking on continued customer loyalty, as many people have not switched to a smartphone yet. And yes, as a differentiator, Windows rather than being yet another Android phone (a sector that is getting crowded).