Design Con 2015
Breaking News
Comments
Newest First | Oldest First | Threaded View
<<   <   Page 6 / 6
DrQuine
User Rank
CEO
re: Teardown: Inside Amazon's Kindle Fire
DrQuine   11/17/2011 5:37:27 PM
NO RATINGS
I suspect Amazon is using the razor model of marketing. Sell the razor (Kindle) at cost and make money selling the proprietary replacement blades (apps, books, content) as an ongoing revenue source.

GREAT-Terry
User Rank
CEO
re: Teardown: Inside Amazon's Kindle Fire
GREAT-Terry   11/17/2011 5:04:50 PM
NO RATINGS
But there is a Kindle apps for iPAD, I think people can still buy books from Amazon. I personally don't think this is a very nice idea to invest on developing another hardware that more or less is just a colorful ebook reader.

Sanjib.A
User Rank
CEO
re: Teardown: Inside Amazon's Kindle Fire
Sanjib.A   11/17/2011 4:07:46 PM
NO RATINGS
Makes sense..thanks for the insight!

mcgrathdylan
User Rank
Blogger
re: Teardown: Inside Amazon's Kindle Fire
mcgrathdylan   11/17/2011 3:52:26 PM
NO RATINGS
I don't think Amazon's play here has anything to do with making money on the Kindle Fire tablet. It appears that the company has set things up so that it will break even on the sales, maybe make a couple of bucks. But the real motivation here is that Amazon saw what was happening with Apple and feared that as more people got their hands on iPads they would buy more books, music, apps, etc. from Apple. Amazon needed to get into customers' and potential customers' hands a device that would increase the chances that they would buy media directly from Amazon. You can say what you want about the design--I'm sure it's not as elegant as the iPad--but it's a brilliant move because the cost--less than half of an entry level iPad--will entice many a buyer and Amazon will at the very least put a speed bump in iPad's momentum.

Sanjib.A
User Rank
CEO
re: Teardown: Inside Amazon's Kindle Fire
Sanjib.A   11/17/2011 3:29:26 PM
NO RATINGS
If the BOM cost is ~$143, incluing the overheads, the manufacturing cost of this product could be any where between $160 to $180. Looks like Amazon is selling it at a very low profit margin, betting on the volume?

askubel
User Rank
Rookie
re: Teardown: Inside Amazon's Kindle Fire
askubel   11/17/2011 1:59:05 AM
NO RATINGS
I haven't found any information on Ilitek's controller online. Any idea how it compares to the competition, and why Amazon chose it for the Fire?

_hm
User Rank
CEO
re: Teardown: Inside Amazon's Kindle Fire
_hm   11/17/2011 1:59:05 AM
NO RATINGS
Little innovation from Amazon design team. I do not know how long will this lack luster deisgn will survive?

<<   <   Page 6 / 6


Flash Poll
Top Comments of the Week
Like Us on Facebook
EE Times on Twitter
EE Times Twitter Feed

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EE Life
Frankenstein's Fix, Teardowns, Sideshows, Design Contests, Reader Content & More
Max Maxfield

DIY Practical Joke Project Idea
Max Maxfield
1 Comment
I just received a rather interesting email from a member of the EETimes community who prefers to remain anonymous. This message was as follows:

Jolt Judges and Andrew Binstock

Jolt Awards: The Best Books
Jolt Judges and Andrew Binstock
1 Comment
As we do every year, Dr. Dobb's recognizes the best books of the last 12 months via the Jolt Awards -- our cycle of product awards given out every two months in each of six categories. No ...

Engineering Investigations

Air Conditioner Falls From Window, Still Works
Engineering Investigations
2 comments
It's autumn in New England. The leaves are turning to red, orange, and gold, my roses are in their second bloom, and it's time to remove the air conditioner from the window. On September ...

David Blaza

The Other Tesla
David Blaza
5 comments
I find myself going to Kickstarter and Indiegogo on a regular basis these days because they have become real innovation marketplaces. As far as I'm concerned, this is where a lot of cool ...