$400 million is not a small amount, especially to start-up. This Anobit should be a real hot stuff to the market so that Apple doesn't mind to pay such a big fortune. Able to improve the apparent endurance should is more worthy once this technology is well adopted in memory demanding systems that Apple surely will build.
What are the engineering and design challenges in creating successful IoT devices? These devices are usually small, resource-constrained electronics designed to sense, collect, send, and/or interpret data. Some of the devices need to be smart enough to act upon data in real time, 24/7. Specifically the guests will discuss sensors, security, and lessons from IoT deployments.