Thinner, lighter, better battery life, instant on/off - these are what it's about. I hear many high end smartphone users complaining about battery life - most users do not think about tech limits until the word goes around or they see it themselves. Spread the word. :)
Really, a "Samsung SoC"?. Samsung is the foundry for the A4, the design and the IP is Apple's.
I guess every fabless semiconductor company is just printing their name on a "TSMC SoC" or a "UMC SoC" or Global Foundries, etc.
Ultrabooks are what customers have been wanting for several years now - the fact that they've finally come to the party is a sign that Intel is now beginning to feel the pinch from ARM. Too little, too late for the PC though. If they'd not dragged their feet then the PC would still have more years to live, but Intel has hastened its demise with its own complacency.
Add great speech and command recognition in noisy environment, and eliminate the keyword. Run software abstraction layer so I can run window and Android apps.
Don't call it a Ultra PC or a tablet, call it a 'Personal Assistant' to the World of information
Apple caters to the 1 % wannabes and continues to wrack up large margins by manipulating them here as well as by using "slave" labor in China via Foxconn etc to assemble the i - whatevers.
Apple represents the worst hypocrisy of the Baby Boomer generation that grew up dealing drugs and then became Lawyers or MBAs.
Jobs represented the nadir of this hypocrisy - a hyper - capitalist with pseudo " Buddhist " pretensions.
The smartest thing that dropout Jobs ever did was to glom on to Steve Wozniak and market the Apple I built by Woz. That made the biggest difference to Jobs life.
The concept of Ultrabook reminds me APS camera with 28mm film cartridge. APS was indeed good camera - sleek, light and compact, easy to use, compare to 35mm film camera. However APS camera market did not really take off. People just hate to pay for film and DPE service, no matter how APS was good as film camera.
I have no doubt Ultrabook will be good PC, but will PC could be good product for upcoming years? People just hate to deal with all those PC problem - configuration, compatibility, virus / malware, software update etc. Even though those issues are fundamentally remains for Smartpad / Smartphone too, impression for general people is Smartpad / Smartphone is much easier to deal than PC.