The portability of the electronics has become one of the consideration points in recent times as more and more people chose to consume the content on the go or even in the comfort of their beds. TV makers need to figure out how to capture their customers again as they now face competition not only within the industry but from these devices too.
William - http://www.jensenrvdirect.com
The survey does address early adopters, but geographic data shows the following from the report: "A higher proportion of
consumers in emerging markets (such as
China, Russia and South Africa) than in
mature markets (such as Germany and
Japan) are conducting activities weekly
on their devices. To do these activities,
emerging-market consumers are much
more often downloading free apps than
paid apps. And they are taking advantage
of online services more often than their
chanj: the pdf can be downloaded and it contains the demographic data (among the five age groups between 18, and greater than 55, it is mostly evenly divided): http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture_EHT_Research_2012_Consumer_Technology_Report.pdf#zoom=50
A survey back in November adds another twist to the changes in consumer TV watching behavior. That survey found that 80% of mobile device owners regularly multitask on their mobiles while watching a show on their TV -- IM, texting, talking, social networking, etc.
Not only are consumers doing more of their TV watching on mobiles, but even when they are watching a full-sized TV, they are often using their mobiles at the same time to do other things.
Those are tough challenges for TV advertisers!
The experience of watching action movie on a bigger screen device is still better than watching through a handheld device. I would be very interested in learning what the age group and demography of the survey being held.
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