Well, in addition to their own hard work, they also reap other people hard work. Look how many lawsuits are against Apple for patent violations. How many engineers here would love to see their invention in next iPhone/iPad and not getting paid nor even recognized for that.
Add to the picture:
Apple refused to pay licensing to Kodak for imaging patents.
Apple refused to pay licensing to Motorola for communication patents.
Apple based their commercial OS on open sourced FreeBSD.
And this is only from technology point of view, I am not bringing up stories about sweatshops in Asia.
If you read recently opened FBI files on Steve Jobs the comments like "shows integrity if it's beneficial" start make more sense.
Its pretty amazing to know that Apple got 80 percent of all handset profits in the fourth quarter, despite having only 8.1 percent market share overall. Moreover the slowdown also didnt affect the Apple sales. This shows that people just love Apple products. Still Apple is not serious about Asian markets, I think Apple should rethink about pricing if it has to make mark in Asian markets because people prefer low-cost smartphones.
Couldn't it mean that Apple is running it's business properly and that folk don't mind paying more for a better, easier to use product?
Exxon mobil makes huge profits, do the people buying it's petrol classify as a cult? - do Walmart customers?
Envy is a terrible thing to have eating away at one.