I would love to see consumer research on this, but I think you're right -- price is the biggest driver. I suspect that if you remove the issue of price, a very large percentage of Kindle Fire purchasers would have preferred an iPad.
Low cost may be the reason why consumer buys Kindle Fire instead of iPad. I believe the form factor may have something to do with it. I have heard from multiple friends of mine that they like Kindle Fire for movie and even for the popular Angry Bird game. The reason is simply 16:9 screen size.
To most product management, if the sales fo a product doesn't meet expectation, they wouldn't go for next version. I guess Kindle Fire has met sales expectation. Let's see how the new version go.
Not the Kindle e-reader... the Kindle Fire tablet. It's quite different. I own both a Kindle and a Kindle Fire, and I use them both for entirely different reasons. I can actually see myself "upgrading" to a 9 inch Kindle fire when it comes out, especially if it's priced at way below the iPad. $200 for the Kindle Fire was the perfect price point. I'd pay up to $300 for a bigger version.
I don't get it why Amazon is vying with Ipad for it's e-reader gadget. An e-reader in whatever form cannot displace and Ipad, so it would be better if Amazon instead concentrate on kindle's value to cusotmer as the best e-reader+something.
What are the engineering and design challenges in creating successful IoT devices? These devices are usually small, resource-constrained electronics designed to sense, collect, send, and/or interpret data. Some of the devices need to be smart enough to act upon data in real time, 24/7. Are the design challenges the same as with embedded systems, but with a little developer- and IT-skills added in? What do engineers need to know? Rick Merritt talks with two experts about the tools and best options for designing IoT devices in 2016. Specifically the guests will discuss sensors, security, and lessons from IoT deployments.