Seems like they just slapped their label on Intel's Reference design. Nice strategy by Intel. If phone vendors arent interested in using Intel chip, just let carrier launch their own brand with the a Ref. design.
These design wins are just a ticket for Intel to enter. The Intel smartphone brands will not be well known. A mis-step in the carrier package plan could nip it in the bud.
Intel like to control these things which are not in their control.
So it won't be long before Intel will seek to govern the carriers, perhaps eventually acquiring them. In this way they would defy the history of AT&T breakup.
This is a major milestone for Intel processor to be in the mobile device market. Congratulation, Intel!
Intel based would make the phone be easily converted to Windows based or Linux. Getting the peripheral working may be a challenge. Let's see how soon the phone is hacked.
Like everybody else, I am very interested in learning the operational time in 1 full charge of battery.