Ever application processor SOC vendor has to create its own reference design. In this case, MIPS probably provide significant assistance to Ingenic for the making of a tablet reference design. Once this work is done, ODMs can then make their own business decision to copy and modify for further differentiation. This is the business flow.
Very impressive. MIPS is not late into the market if they are selling 7" Android 4.0 tablet in the US for $99, considering that other competitors (such as Acer and Samsung) are selling in the $200s. There is plenty of room for growth in the low-end market if the price is right for the mass market.
A valiant effort indeed but is it a bit too late for MIPS to try and get into an overcrowded space dominated by 4rth/5th generation ARM SoCs. And don't forget Intel.
I wonder why MIPS had to design their own tablet - could they not convice the existing tablet makers to use MIPS? The price is definitely compelling but it also means low margins for MIPS.
Wow, that seems to be a lot for the money! Especially considering there is no "plan" to sign up for that offsets the cost. It is exciting to see the costs coming down and the performance going up. I can't wait to try one...
As we unveil EE Times’ 2015 Silicon 60 list, journalist & Silicon 60 researcher Peter Clarke hosts a conversation on startups in the electronics industry. Panelists Dan Armbrust (investment firm Silicon Catalyst), Andrew Kau (venture capital firm Walden International), and Stan Boland (successful serial entrepreneur, former CEO of Neul, Icera) join in the live debate.