Sounds like a win-win situation. The automotive industry is a heavy user of electronics technologies. When new applications emerge, Intel wins. Even if the applications are not in electronics, Intel can now benefit from the success of the new business they helped spawn.
Intel has so much reserve cash that it can afford to invest/buy start-up companies and technology. Good to know that Intel has started automotive fund. I feel they should first try to find solutions to increase the road safety and then target in-vehicle infotainment.
If applied well, this could help speed up the development and adoption of technologies that should greatly improve our driving experience. Technologies such as accident avoidance and traffic avoidance could well be implemented sooner rather than later. I'm sure there are many new ideas being developed by small companies and individuals that this could help bring to fruition.