Check out their website. You have to program them in a language called Squirrel. Squirrel looks to be great for writing flashy demos. But we have a bunch of existing ARM code in C and its not going to get rewritten in Squirrel. Have to see if they allow C language access.
My understanding is that all Electric Imp nodes will have a unique ID and a unique IP address so there should be no conflicts with Wi-Fi nodes in notebook and tablet computers and smartphones.
Instead of having a couple of Wi-Fi nodes hanging off your domestic router you will have a couple plus however many Electic Imp cards you buy and enable.
how do you plan to mitigate the all ready installed wifi module in products when consumers buyt and plug into an existing laptop or tablet phone...
I would think a software install to switch all chosen applications to only run through the sd card when installed would be needed to stop issues with multiple nodes on one machine.
A handful of other startups have been pushing low cost Wi-Fi for IoT apps, one of them recently bought up by Microchip. But I don't think any have hit the consumer market so squarely as these guys.
I remember the CEO's earlier MP3 startup got a Page 1 story on EE Times back in the day.
Frankly I am not sure the CE world is quite ready for IoT yet. They may be 3-5 years ahead of their time--except for DIY engineers who I imagine will love this.
I say the next with a certain negative feeling. I'm impressed with this approach. It's very smart but I think the idea could perhaps become so powerful that it would take away part of the fun of developing Internet enabled devices to many product vendors out there. This seems to be pushing for an industry standard. Smart indeed.