Breaking News
Comments
Newest First | Oldest First | Threaded View
<<   <   Page 2 / 3   >   >>
Bert22306
User Rank
CEO
re: Failure to launch: Why Sony never got AirBoard off the ground
Bert22306   5/24/2012 10:53:08 PM
NO RATINGS
Point taken, Frank. My use of "cluelessness" was not meant to imply lack of intelligence. However, the system in question, like any other of the same ilk, cannot survive without a constant infusion of R&D. Hardly unusual, these days. The one manager assumed the company would milk the existing product for all it was worth, without investing R&D funds. Which would have meant a quick demise. Life support consisted of introducing new features "under the radar," on the cheap, until new management finally allowed more major upgrades. This system is alive and kicking to this day, multiple upgrades later. I think the missing piece in that manager's logic was to see what exactly differentiated this product, and how/why those features that differentiate it were going to continue to be in demand.

old account Frank Eory
User Rank
Rookie
re: Failure to launch: Why Sony never got AirBoard off the ground
old account Frank Eory   5/24/2012 10:36:23 PM
NO RATINGS
Interesting. Bert used the phrase "life support" and I said "skunk works", but I think we mean pretty much the same thing -- keeping it going until you find the right champion to allow it to come out of hiding and back to the front burner. I wouldn't go as far as Bert and say clueless management. Intelligent people often disagree, and in the case of managers, that can mean different priorities in allocating limited resources (i.e., opportunity cost) and different assessments of risk vs. reward for a particular new product proposal. That doesn't mean one manager is a genius and the other is clueless -- just that they see things differently -- and unfortunately neither of them is clairvoyant. If we had clairvoyant managers who knew exactly the revenues, costs and schedules for one product vs. another, our jobs would be easy -- just build the product that will make the most money!

old account Frank Eory
User Rank
Rookie
re: Failure to launch: Why Sony never got AirBoard off the ground
old account Frank Eory   5/24/2012 10:02:27 PM
NO RATINGS
I think I better not answer that other than to clarify that the projects I'm thinking of were IP developments that had longer time horizons and thus were not part of the closely-watched, regularly statused pipeline of new product development -- at least not at the time some manager tried to kill them. Later, after additional progress by engineers quietly working "in their spare time" to keep the IP warm and move it forward, and usually after the opposing manager had moved on, the IP development effort could be openly discussed again, officially resourced and included in a real product -- including some products that made real money.

Bert22306
User Rank
CEO
re: Failure to launch: Why Sony never got AirBoard off the ground
Bert22306   5/24/2012 10:01:00 PM
NO RATINGS
Aha. Well in that case, I would say that the product was doomed from the start. Even Apple knows better than to limit its products exclusively to its own web sites.

junko.yoshida
User Rank
Blogger
re: Failure to launch: Why Sony never got AirBoard off the ground
junko.yoshida   5/24/2012 9:58:40 PM
NO RATINGS
I do love what you wrote. Keep the project on life support until you find a champion. Indeed. There's a real wisdom in there.

junko.yoshida
User Rank
Blogger
re: Failure to launch: Why Sony never got AirBoard off the ground
junko.yoshida   5/24/2012 9:56:03 PM
NO RATINGS
yes, it was the proprietary thing. Sony was famous for going with proprietary solutions for a while... and you are right. It's not always a good thing.

Bert22306
User Rank
CEO
re: Failure to launch: Why Sony never got AirBoard off the ground
Bert22306   5/24/2012 9:18:54 PM
NO RATINGS
Take heart. Even if that Sony tablet could have survived, it would have been built in China anyway. Just like iPads. I agree that the price point was way off, though. I've certainly experienced clueless management that refused to invest development money in a product, and almost let it die. Fortunately for me, such managers do get replaced eventually, so it was a matter of keeping the product on life support until a better manager came along. And in my case, it was literally a case of cluelessness. An inability to see the product in the universe of similar, competing ones. On this Sont product specifically, I couldn't tell from the description whether it used standard Internet Protocol over WiFi, or some proprietary Sony scheme. The mention of "15 Mb/s max" confused me, as that is not a maximum of 802.11 a, or b, or g. So if Sony was trying to sell a proprietary solution, as they have done in other products at times, that might also have contributed to its low appeal.

junko.yoshida
User Rank
Blogger
re: Failure to launch: Why Sony never got AirBoard off the ground
junko.yoshida   5/24/2012 9:11:30 PM
NO RATINGS
How about Flip video camera? Probably not the best example, because it did see the light of the day. While everyone loved it, Cisco killed the project.

D-FlipFlop
User Rank
Rookie
re: Failure to launch: Why Sony never got AirBoard off the ground
D-FlipFlop   5/24/2012 8:59:30 PM
NO RATINGS
That's all right. I know you always have good intentions! :)

junko.yoshida
User Rank
Blogger
re: Failure to launch: Why Sony never got AirBoard off the ground
junko.yoshida   5/24/2012 8:48:42 PM
NO RATINGS
Hi, D-FlipFlop. I apologize if it strikes you that I am intent on finding negative stories on Japan. Actually, I am not. But things are tough in Japan right now. Especially the nation's electronics industry. Hard to find a rosy picture right now.

<<   <   Page 2 / 3   >   >>


EE Life
Frankenstein's Fix, Teardowns, Sideshows, Design Contests, Reader Content & More
Max Maxfield

Aging Brass: Cow Poop vs. Horse Doo-Doo
Max Maxfield
41 comments
As you may recall, one of the things I want to do with the brass panels I'm using in my Inamorata Prognostication Engine is to make them look really old. Since everything is being mounted ...

EDN Staff

11 Summer Vacation Spots for Engineers
EDN Staff
18 comments
This collection of places from technology history, museums, and modern marvels is a roadmap for an engineering adventure that will take you around the world. Here are just a few spots ...

Glen Chenier

Engineers Solve Analog/Digital Problem, Invent Creative Expletives
Glen Chenier
14 comments
- An analog engineer and a digital engineer join forces, use their respective skills, and pull a few bunnies out of a hat to troubleshoot a system with which they are completely ...

Larry Desjardin

Engineers Should Study Finance: 5 Reasons Why
Larry Desjardin
45 comments
I'm a big proponent of engineers learning financial basics. Why? Because engineers are making decisions all the time, in multiple ways. Having a good financial understanding guides these ...

Flash Poll
Top Comments of the Week
Like Us on Facebook
EE Times on Twitter
EE Times Twitter Feed

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)